Bussiness Analytica
Business Analytica Home ▼ Current Ethical & Unethical Issues in Marketing MARKETING Marketing is more than just the advertising side of sales. The true idea of marketing encompasses “creating, communicating, and delivering value to customer that benefit the organization and its stakeholders” ETHICS IN MARKETING Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. UNFAIR OR DECEPTIVE MARKETING PRACTICES Marketing practices are deceptive if customers believe they will get more value from a product or service than they actually receive. Deception, which can take the form of a misrepresentation, omission, or ...